Admissions Counseling for LGBTQ Students
With marriage equality sweeping the nation, LGBTQ students are entering college life in a world that is more open and welcoming than in generations past. However, we know there is more work to be done....
View ArticleLeveraging Current Students for Admissions Success
Current students play a vital role in the success of an admissions office. Their involvement in supporting the voice and the mission of our institution can often be the most lasting impression we leave...
View ArticleDecisions, Decisions: Communicating to Undecided & Undeclared Students
The battlefield for undecided prospective students between now and May 1 is fierce. Students without a firm sense of academic direction can feel more conflicted during this time than those with a clear...
View Article#ReachHigher: Higher Ed Unites on May 1, 2015
The Reach Higher initiative is the First Lady’s effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional...
View ArticleAdvancing the Role of Alumni Admissions Ambassadors
Postcards, coffee chats, and a helpful hashtag? Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While...
View ArticleLive from Campus: Undergraduate Student Panels
As we move closer to the national decision date of May 1st, colleges across the country are developing unique yield events to connect current students with their potential incoming class. On this...
View ArticleFreeze Summer Melt
High schools across the country are holding their commencement ceremonies, and students are preparing to head off to college in the fall. However, research shows 10-20% of these students nationally...
View ArticleThe Campus Visit: How To Do It Right
As our thoughts turn to summer and bringing in future classes, host Chris D’Orso spoke with Auburn’s Cindy Singley and Arizona State’s Jaime Engelhart, members of the executive board of CIVSA, the...
View ArticleMobile Recruiting
Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your...
View ArticleSelfies, Snapchat, So What?: Previewing the 2015 Social Admissions Report
Monday, January 19, 2015 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, Nicole Lentine speaks with Gil Rogers from Chegg...
View ArticleImprove Student Communication to Boost Student Enrollment
Students, both traditional and non-traditional, have become accustomed to personalized communication in their everyday lives. We can easily see how personalization has influenced industries we touch...
View ArticleCollege Decision Day in America with Reach Higher
May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through...
View ArticleAre social media campaigns for admitted students over?
Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world...
View ArticleMapping Student Mindsets to Your Institutional Brand
Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value...
View ArticleAdmission Marketing Plans
Admission marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the...
View ArticleE-Expectations of High School Students and Parents
Each year, the E-Expectations report summarizes online behaviors of college-bound high school students. The results help inform and improve e-recruitment strategies. The 2017 surveys were administered...
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